Sappi Announces New Brand Name for its Dissolving Wood Pulp – Verve
In the past, DWP sold by Sappi was unbranded and industry generic names were used as product names. The new Sappi Verve brand creates a very specific identity within the DWP market.
Oct. 5, 2018 - Sappi has announced a new brand name for its dissolving wood pulp (DWP) — Sappi Verve. In the past, DWP sold by Sappi was unbranded and industry generic names were used as product names. This did not reflect the specific benefits which has always differentiated Sappi's DWP. The new Sappi Verve brand creates a very specific identity within the DWP market. “Our products and service offering within the dissolving pulp market are highly valued and we remain an industry leader in this space. Verve gives recognition to this enviable reputation and the value we offer this market,” said Steve Binnie, CEO of Sappi Limited. The majority of dissolving wood pulp is consumed in the viscose industry where pulp is converted through the value chain to yarn and ultimately textiles providing naturally soft, breathable fabrics. DWP cellulosic fiber is also used for a myriad of household, industrial and pharmaceutical applications including for tablets, personal hygiene, cellophane, washing sponges etc. Sappi today produces nearly 1.4 million tons per year of DWP, holding a 16% share of the DWP market. “Sappi Verve represents our commitment to the entire value chain from brand owners through to the cellulosic fibre producers; our commitment to producing a natural fibre sourced from sustainably managed forests,” Binnie explained. “As a responsible corporate citizen it is a commitment to our ethos of sustainability within the context of people, planet and prosperity. “Sappi Verve aligns perfectly with our goals as a business — diverse, sustainable, committed to growth and adding value to our customers, communities and investors. Sappi Verve meets the needs of a discerning, fast-growing and thriving world,” Binnie concluded. A global leader in paper, paper pulp and dissolving wood pulp solutions, Sappi Limited is headquartered in Johannesburg, South Africa. The company has over 12,000 employees; manufacturing operations on three continents, in seven countries (seven mills in Europe, three mills in America and four mills in South Africa). To learn more, please visit: www.sappi.com. SOURCE: Sappi Limited |