The nearly $550 million expansion includes a new through-air-dried (TAD) paper machine and three converting lines that will produce Brawny® paper towels and other premium private label brands.

Georgia-Pacific Holds Grand Opening for $550 Million Green Bay Tissue Mill

Sept. 23, 2024 - Georgia-Pacific on Sept. 18 celebrated the completion of its investment initiatives at the Green Bay Broadway Facility. The nearly $550 million expansion includes a new through-air-dried (TAD) paper machine and three converting lines that will produce Brawny® paper towels and other premium private label brands for the retail market.

Construction for the initiative began in July 2022, and not only helps support Georgia-Pacific's own retail towel brands, and the growth of both current and potential premium private label brands, but also reduces manual "touches." This is a critical part of the new paper machine's production process, the associated converting equipment, and the overall infrastructure. With the entire production process nearly 85% automated, the technology-focused jobs as part of this project will manage high levels of automation across the entire product system.

Georgia-Pacific President and CEO Christian Fischer, pictured with Dean Wesolowski, the expansion’s operations manager, speaks at the Green Bay, Wisconsin facility grand opening.

The new TAD machine adds thousands of tons of tissue production capacity to the Broadway mill, which already operates seven other paper machines and several converting operations.

The entire expansion project is massive — spanning approximately 600,000 square feet.

"Today is an exciting day for Georgia-Pacific," said John Nundahl, vice president of manufacturing, Georgia-Pacific. "After more than two years, it is wonderful to see the results of this new investment in the form of more than 100 full-time jobs, enhanced levels of technology and automation, and production capabilities that will produce Brawny® paper towels and other premium private-label brands."

The Broadway manufacturing facility now employs more than 1,000 full-time employees who support the production of paper products for Georgia-Pacific's away-from-home and retail businesses.

Since 2006, approximately $1.2 billion has been invested in Georgia-Pacific's Green Bay facilities, including the Broadway mill. Many of the investments were focused on high-tech equipment and technology, including the latest in automation, laser-guided vehicles, artificial intelligence, and robust data analytics that help operations run safely and efficiently. Georgia-Pacific has five facilities in Wisconsin, which provide close to 2,000 direct jobs in the state.

Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products.

SOURCE: Georgia-Pacific